This LifeCoach website is designed to help you learn more about life issues that are sensitive, emotional and often private Your privacy is of utmost importance to us, so we'd like to explain what information we collect when you visit LifeCoach (http://LifeCoach.lifeoptions.com), why we collect it, how it is used and whether we give it to others. We'd also like to explain your options to access and control your information, our data security practices and other matters. This Policy is governed by the Terms of Use which are available on this site.

THIRD PARTY VERIFICATION

We have registered with PrivacyBot.com, an independent privacy seal program. We display the PrivacyBot Trustmark to show our commitment to good privacy practices. Click the Trustmark to see our standing with PrivacyBot. LifeCoach also subscribes to the Health on the Net (HON) Code of Conduct for Medical Web Sites, which promotes the confidentiality of health information on the Internet.

SPECIAL NOTE ABOUT CHILDREN

This Site is not intended for children, especially kids under 14. Children may use this Site only with the direct supervision of their parent.

WHAT INFORMATION DO WE COLLECT FROM YOU? WHY?

We May Profile Users Pseudononymously

We may build a pseudononymous profile of your online habits, interests and activities when you use our Site. This profile will not reveal or be linked to your personal identity. We compile these profiles from email addresses, privately-issued unique identifiers (e.g., UserIDs and passwords), information about user PCs (e.g., IP address or browser type), user navigation and browsing patterns, data showing usage of interactive features (e.g., discussion groups, etc.), demographic information (e.g., gender, marital status, age, etc.), the personal preferences of users (i.e., favorite color, music, books), user content (e.g., chat postings), health-related information contributed by users, and we use these profiles for the purposes described below (please scroll down to each topic for details).

We May Collect Information Needed to Contact You Later:

If we collect personal contact information (as described below), you may access or modify it later, and you may remove it from our system.

We May Collect Your Email Address. We may request your email address, or other information needed to contact you online. This information does not necessarily reveal who you are and we will not link it to your personal identity. We use it to complete and support the immediate activity requested, administer and run the Site, customize and personalize content to your request, improve the Site for everyone, build a profile of your habits, interests or activities to treat you as an individual, build individual profiles for ongoing research, analysis and reporting, comply with laws requiring preservation of social histories, and to comply with any requirements of law. This information may be aggregated with similar data in a manner that does not reveal your personal identity and may be disclosed only to our staff and to our immediate agents.

We May Collect Other Kinds of Information from You:

When you use our Site, we may collect personal information about you described below. You may later access and modify the information, and have it removed. You may choose simply not to provide actively gathered information by opting-out at the point of collection.

You May be Prompted for a UserID and Password. We may ask you to enter a web site ID, password or other identifier. This information will not reveal your identity or be linked to you personally. We use this information to complete and support the immediate activity requested, administer and run the Site, customize and personalize content to your request, improve the Site for everyone, build a profile of your habits, interests or activities to treat you as an individual, build individual profiles for ongoing research, analysis and reporting, comply with laws requiring preservation of social histories, and to comply with any requirements of law. This information may be aggregated with similar data in a manner that does not reveal your personal identity and may be disclosed only to our staff and to our immediate agents.

We May Collect Information About Your Computer. When you visit our Site, we may automatically collect information about your computer configuration, such as your browser type, operating system, IP address or ISP domain name. This information will not reveal your identity or be linked to you personally. We use this information to complete and support the immediate activity requested, administer and run the Site, customize and personalize content to your request, improve the Site for everyone, build a profile of your habits, interests or activities to treat you as an individual, build individual profiles for ongoing research, analysis and reporting, comply with laws requiring preservation of social histories, and to comply with any requirements of law. This information may be aggregated with similar data in a manner that does not reveal your personal identity and may be disclosed only to our staff and to our immediate agents.

We May Collect Navigation and Clickstream Data. As you browse our Site, we may gather navigational and clickstream data that shows what pages are visited and how long various features are used. This information will not reveal your identity or be linked to you personally. We use this information to complete and support the immediate activity requested, administer and run the Site, customize and personalize content to your request, improve the Site for everyone, build a profile of your habits, interests or activities to treat you as an individual, build individual profiles for ongoing research, analysis and reporting, comply with laws requiring preservation of social histories, and to comply with any requirements of law. This information may be disclosed to our staff and our immediate agents, and to other organizations adhering to our privacy practices.

We May Collect Interactive Data. You may decide to input data while using certain interactive features at our Site, such as queries submitted to a search engine. This information will not reveal your identity or be linked to you personally. We use this information to complete and support the immediate activity requested, administer and run the Site, customize and personalize content to your request, improve the Site for everyone, build a profile of your habits, interests or activities to treat you as an individual, build individual profiles for ongoing research, analysis and reporting, comply with laws requiring preservation of social histories, and to comply with any requirements of law. This information may be aggregated with similar data in a manner that does not reveal your personal identity and may be disclosed to our staff and our immediate agents, and to other organizations adhering to our privacy practices.

We May Collect Demographic Data About You. We may request information about your demographic or social characteristics, such as gender, age and income level. This information will not reveal your identity or be linked to you personally. We use this information to complete and support the immediate activity requested, administer and run the Site, customize and personalize content to your request, improve the Site for everyone, build a profile of your habits, interests or activities to treat you as an individual, build individual profiles for ongoing research, analysis and reporting, comply with laws requiring preservation of social histories, and to comply with any requirements of law. This information may be aggregated with similar data in a manner that does not reveal your personal identity and may be disclosed to our staff and our immediate agents, and to other organizations adhering to our privacy practices.

We May Keep Note of Your Personal Preferences. We may gather information concerning your personal likes and dislikes, such as your favorite color, taste in music, books or other Site content. This information will not reveal your identity or be linked to you personally. We use this information to complete and support the immediate activity requested, administer and run the Site, customize and personalize content to your request, improve the Site for everyone, build a profile of your habits, interests or activities to treat you as an individual, build individual profiles for ongoing research, analysis and reporting, and to comply with any requirements of law. This information may be aggregated with similar data in a manner that does not reveal your personal identity and may be disclosed only to our staff and to our immediate agents.

We May Collect Your Online Postings and Content. Certain features of our Site may allow you to contribute content, such as instant messages, chat room postings and the like. Although you may choose to identify yourself in your postings, contributing content does not inherently reveal your personal identity. We use this information to complete and support the immediate activity requested, administer and run the Site, customize and personalize content to your request, improve the Site for everyone, build a profile of your habits, interests or activities to treat you as an individual, build individual profiles for ongoing research, analysis and reporting, comply with laws requiring preservation of social histories, and to comply with any requirements of law. This information may be aggregated with similar data in a manner that does not reveal your personal identity and may be disclosed only to our staff and to our immediate agents.

We May Collect Health Information. We may collect information about users' physical or emotional health, questions about health care products or services, or purchases of such products or services. This information does not inherently reveal and will not be linked to you personally. We use this information to complete and support the immediate activity requested, administer and run the Site, customize and personalize content to your request, improve the Site for everyone, build a profile of your habits, interests or activities to treat you as an individual, build individual profiles for ongoing research, analysis and reporting, comply with laws requiring preservation of social histories, and to comply with any requirements of law. This information may be aggregated with similar data in a manner that does not reveal your personal identity and may be disclosed only to our staff and to our immediate agents.

CERTAIN EXCEPTIONAL DISCLOSURES

We may disclose your information if necessary to protect our legal rights or if the information relates to actual or threatened harmful conduct. Disclosure may be required by law or if we receive legal process.

COOKIES

LifeCoach may place a "cookie" on the browser of your computer. Cookies are pieces of information that a web site transfers to your computer's hard disk for record-keeping purposes. The use of cookies is common in the Internet industry, and many major web sites use them to provide useful features to their customers. The cookie itself does not contain any personally identifying information, but may be used to tell when your computer has contacted the LifeCoach site. LifeCoach uses the information for editorial and technical purposes so that LifeCoach can customize delivery of information specific to your interests without compromising privacy.  We also may use cookies to save your password so you don't have to re-enter it each time you visit our site.

HOW DO WE PROTECT INFORMATION WE COLLECT?

We offer secure web pages to collect certain kinds of user information and we store certain kinds of data in encrypted form. We follow reasonable technical and management practices to help protect the confidentiality, security and integrity of data stored on our system. While no computer system is completely secure, we believe the measures implemented by our Site reduce the likelihood of security problems to a level appropriate to the type of data involved.

HOW LONG DO WE KEEP USER INFORMATION?

We generally keep user data on our server or in our archives for as long as we reasonably need it. We may alter this practice according to changing requirements. For example, we may delete some data if needed to free up storage space. We may keep other data for longer periods if the law requires it.

Data management requests are administered in an orderly manner to the extent feasible and within our direct control. Note: we have greater control over recently collected data than for archived data. Once data is removed from the system and archived, it may not be feasible to accommodate specific requests. In those cases, our general data retention policy applies.

PUBLIC FORUMS

LifeCoach makes chat rooms, forums, message boards, news groups and other interactive features available to you. Please remember that, unless otherwise stated, any information that is disclosed in these areas becomes public information (that is, available to the other users with whom you are interacting on those forums) and you should exercise caution when deciding to disclose your personal information. You should also be aware that dialogue in LifeCoach chat rooms, forums, message boards, news groups and other interactive features is archived by LifeCoach and may be made available to LifeCoach users for an extended period after the date of the communication

YOUR CONSENT TO THIS POLICY

By using our Site, you agree to this Policy. This is our entire and exclusive Privacy Policy and it supersedes any earlier version. Our Terms of Use take precedence over any conflicting Policy provision. We may change our Policy by posting a new version on our Site.

LEGAL DISCLAIMER

This Site operates AS-IS and AS-AVAILABLE, without liability of any kind. We are not responsible for events beyond our direct control. This Policy is governed by Massachusetts law, excluding conflicts of law principles. Any legal actions against us must be commenced in Massachusetts within one year after the claim arose, or be barred. If you would like more information regarding the terms which apply to your use of this site, please see the Terms of Use document which is available on this site.

IF YOU HAVE A PRIVACY QUESTION

If you have any questions about this Privacy Statement, the practices of the LifeCoach site or your dealings with LifeCoach, you can contact us at:

LifeCoach
100 Cummings Center
Suite 314G
Beverly, MA 01915
e-mail: feedback@LifeCoach.com

(end of policy)